"He who marches out of step hears another drum." ~ Ken Kesey
If pricing continues to drop like this I might as well shut my doors. It's getting ridiculous. That price is well below my cost. It will work for them though and they will keep customers when the special ends and price returns to normal. One note: there is nothing wrong with suppliers making a profit. As pricing drops, guys like me go out of business, there are less suppliers, then pricing goes up. Just my thoughts.
FILM QUALITY VARIES GREATLY!!!!!
I have seen discussions on this forum (and others) about starting a supply business and thing that always comes to my mind is how does the little guy compete when they can not buy the same or ship the same as the big guys...It has to be an "uphill" battle.....
Their regular price is around $73, which is pretty much in line with the industry. This $50 price must be a loss leader. A friend just tried to buy 200 rolls and it showed not in stock.