Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas Edison
Lon Winters has a spec sheet for embroidery and applique lookscroll to the bottom of this page http://graphicelephants.blogspot.com/2011_02_01_archive.htmlI think Wilflex also has spec sheets for all their effects, including faux suede..Also remember to use inner shadow and inner glow on the text for an indented look. At the moment you've got a raised text effect.
rutland has this as a sample at every show and on their sitehttp://www.rutlandinc.com/products/screen-printing-products/tips-techniques/leatherpatch.aspx
Yudu? Haha. He doesn't really have one of these does he?