"He who marches out of step hears another drum." ~ Ken Kesey
Its coming very soon from Sericol according to my Sericol Rep. It is not going to be cheap in the beginning so unless you have customers with deep pockets it wont be for the average print shop.
Both Rutland and Virus makes PVC free inks. Other companies as well. And they all have their own systems with pros and cons. Think of printing an ink that acts like water base but gives results like plastisol somewhat. There is a lot of hand to the prints. Somewhat of a "rubber" feel. In the end though yes, WB is PVC free and today's plastisols are Phthalate free but if you want both you are going to have a learn a new type of ink. But in regard to PVC I really don't understand - it is all around you. Your house, apartment, car, freaking everything. The water you drink comes in through pipes made of PVC. I really think this is more about large companies saving face (they make shoes and starts with a N) from horrible business practices by promoting how so called green they are. All the time using practical slave labor and dumping their crap all over the world.