Follow up.
He listened with a really open mind to my "criticisms", was very interested in the fact that he had those "extra" objects that we see so often in customer supplied Illustrator files in his logo. I tweaked some of it with him watching the process. Made some suggestions to his layout, and he happily paid me for redoing both sides, and, when he saw my bric-a-brac collection, sent his assistant out to the truck to get me one of his Beechwood Bats as a thank you.
Turns out that he makes them in the Ukraine, so off came the red, white, and blue border I had added! lol!