As shop owners, we find ourselves engulfed in the day-to-day production.
How fast can we print shirts?
How quickly can we burn screens?
What ink looks the best?
Can we register jobs quicker?
How should we use employees strategically in the shop?
All great questions - all are necessary to run a great business. Today let's focus on the customer experience. Have you challenged your status quo recently when it comes to how your customer interacts with your business?
Let's turn the tables to the customer experience...
How quickly are emails answered in your shop?
How accessible are phone lines when customer's need to talk?
How easy is it for a customer to approve a quote or proof?
Do customers have to jump through hoops to pay bills?
How quickly can you turn a quote into a finished product for the customer?
You might be quick to answer these questions, based on your experience, and your standard operating procedures. Think twice about them, and challenge the status quo. They are equally as important as your production standards. A great customer experience builds customers loyalty. In this day and age, customer loyalty is becoming more and more important as faster and smarter tools are being made available to your customers.
When a customer leaves your business they should feel compelled to come back in the future. If not, something is wrong.
Read the full article here:
https://www.printavo.com/blog/5-ways-to-focus-on-the-customer-experience
