"He who marches out of step hears another drum." ~ Ken Kesey
We had never lost a job with a 10 color press, but since installing a 14 color we've maxed it out almost weekly, lights and darks.If you build it they will come....
I agree that color counts seem to be going back up. When I got into this low color was popular and we still sell the low color count, good art, wb/dc printing, great/soft shirt combo hard here but I'm seeing a trend for the monster color count orders from some clients. What makes me think it's an actual market trend is that the folks requesting the high color count runs aren't balking at costs, they want those colors. Definitely wasn't the case in years past in my experience.