"He who marches out of step hears another drum." ~ Ken Kesey
This is my answer to this. How many store front screen printers have you seen?
we are moving from a high traffic retail area, 30 mph speed zone in a plaza w/ a 7-11 (high walk-in) to another main road in a 45 mph zone, not in a plaza. . . . We are not an impulse buy product so we don't need that type of availability. We did it for a while to get the awareness, but now we need an open floor plan, bay for vehicle wraps, less walk-in BS. . .if you market yourself right, and being a one man shop - you should really look into a warehouse. you should still be easily found if needed, not in a sketchy area, safe for soccer moms. . now is the time to jump, buildings are vacant everywhere, dying for occupants. . .negotiate a good deal and stop fking around moving those machines. . .get a shop set up RIGHT and start making phone calls. oh by the way - we are going from 2200 sq/ft to over 7k. . .the cost is 300/more a month.....WIN. . .
I'm starting to think maybe it would wise to pick a college town (theres plenty here) maybe the one I'm printing for now. Scope out the area for other printers , what rent is going to run me and move in without losing any of my current customer base.
Quote from: endless ink printing on October 21, 2011, 11:19:37 AMI'm starting to think maybe it would wise to pick a college town (theres plenty here) maybe the one I'm printing for now. Scope out the area for other printers , what rent is going to run me and move in without losing any of my current customer base.Man its not the location You have got to look deeper. Get a friend to go under cover and see how these other guys are handling their customers. Get real bids from them. Have them ask to tour their shops if they can. I know that sounds kind of shady but at this point you are hurting and you need to do something. There are tons of shops that are in the biggest ghettos on this planet and they are cranking out work like crazy. I am in a spot that even when I give customers detailed instructions they still have a hard time finding it. There has to be some other aspect that your missing.