I've been following this for a bit and thought that I'd jump in and throw my two cents worth in here. We started with emb. and then added screenprinting, lol backwards from what most have done. As for logo setups. We used to set everything up ourselves, but in the last year and several dig. companies, I've landed on one that has fast turn and good quality, an revisions back within a two hr time frame. I've just found that outsourcing has far more profit than sitting down and doing it ourselves. I want the machines running nonstop. We started with a single head then added a four head then added another single. Large runs I run 5 heads for the job and leave one single open for logo run outs. Running the numbers it's working, I'm looking at adding a 6-8 head here before to long. Only thing I really setup in house are names or web sites. Margins are super tight running against larger companies. But our contract customers keep us busy. Walk ins eh theres not much room for making money, if there stuff pays overhead I consider it a win. But those have become fewer and with the move to a new building off the beaten path I hope its fewer yet. hard to make money after you sit up there for an hour talking to a customer and helping them figure out what they want. I'd say take a look at what your wanting to do. If its smaller orders there might not be enough margins in there to make it worth your time. Don't skimp on a machine. We've run several different kinds and now only run tajimas. Sit in a couple of crash courses for logo setups. The programs are getting easier and easier all the time. They have come a long way from our tape reader or 3x3 punch board with cross hairs to setup logos lol.