my gripe after shopping in the mall today...

[Shawn (EIP)]

Why is ok for department stores and malls to have the shittiest of shitty looking prints some of these costing upwards of 60.00 yet the local screen print shop is held to perfection? I mean some of this stuff is rookie printer's assistant's roomate bad and worse not to mention undercured. The crappier the print the more value it holds?

[Homer]

exactly! That's why we have all been saying you need to up your prices. . . haha. . . ZING. . .

[Shawn (EIP)]

exactly! That's why we have all been saying you need to up your prices. . . haha. . . ZING. . .

burn...

[mk162]

i smell that from here!!

[tpitman]

Why is ok for department stores and malls to have the shittiest of shitty looking prints some of these costing upwards of 60.00 yet the local screen print shop is held to perfection? I mean some of this stuff is rookie printer's assistant's roomate bad and worse not to mention undercured. The crappier the print the more value it holds?

It's called "fashion". Why do distressed, ragged jeans for women cost so much? It isn't quality of product. The only thing that makes it worth the money is what they pour into them . . .

[Fresh Baked Printing]

Because the department store isn't selling a design the buyer created. The design creator knows the design inside and out. They know, in their minds eye, what they expect the finished product to be before it's even printed and expect the printed finished product to look EXACTLY like what the envisioned in their minds eye..
An off-the rack crap print makes no illusions as to what it is. A mass produced, printed in Mexico or China semi-knock off of a truly great design, that is priced to fit on a store credit card.
It sits on the shelf for the world to see, touch and try on in the bright lights of a store. It is content to sit there unitl it sells or is clearanced out to still make a dime proft and the store is okay with that.