Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas Edison
http://www.wifr.com/news/headlines/Local-T-Shirt-Company-Wins-Big-with-Super-Bowl-243409701.html
Standard's about a $1.00 for the first side on regular shirts.But see those holographic stickers on each shirt? That's where the fun begins.
Stickers aren't bad, you just hire a person for minimum wage to stand right over the shirts as they come out and slap a sticker on them...the real fun is hang tags.
$1 per on 52k for side 1? Sign me up. That's sounds great, stickers or no. But I can see where stickering 10s of 1000s of freaking shirts could get a little nuts.