Definitely Shawn. Our thing is that our logo has to serve double duty for our retail line (about half the business) and our custom printing arm of the company. We're a hybrid company basically with two distinct wings. If we marketed ourselves as a custom print shop exclusively we probably wouldn't be able to accommodate all the work without getting to be a much larger, high-production based outfit and that's not what we want to do. As it is, most know us for our clothing line (one popular style actually has developed into another sub-line) and then figure out we do custom work too. This provides all the business that I want and need for now. I used to have the name as Zoo City Custom Apparel but dropped the "custom" last year. Zoo City is slang for Missoula and this is the region where 90% of our sales go down, we're not a web-based company although we do take on work from around the Western half of the country so recognition outside the area isn't a big need for us..
Endless Ink Printing is a great name I think, especially if you do other types of printing, like flatstock items, etc. I stuck with "apparel" because it covers both the bases for us. We're installing a flatstock line early next month so now there's thoughts of splitting the company into two sub-co's for the retail clothing line/store and the custom print shop. I'd definitely get the term "printing" in there or something synonymous if that happened.
