While many decorators have mastered the craft of creating outstanding imprinted products, they often miss the boat when it comes to marketing their business and communicating an effective message that brings in more business.
This same situation exists for the customers of decorated apparel companies.
For many decorated apparel businesses, they view their job as providing a top-quality printed T-shirt delivered on time at an agreed-upon price. And that’s where the relationship ends. What the customer does with that product or how they market it is their problem.
But if you are interested in being the supplier who goes the extra mile, who has a vested interest in helping customers succeed, and creating a stronger relationship that will outlast competitors’ cheaper prices, your job does not end with the delivery of their shirts.
InkSoft recently published a blog entitled “For Your Customers, Sharing is Caring,”
which offers ideas and examples of ways you can show your clientele how to get the most out of their decorated apparel purchase. By helping them build their community, they will sell more merchandise, and you get more orders. You also may find some of these ideas will work for your business as well.
To view the blog, to go
https://www.inksoft.com/sharing-is-caring/ .
InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform. For more information, contact InkSoft at (800) 410-3048; email:
info@inksoft.com or visit the website at
www.inksoft.com.
