Sounds like hot peel working. Are the instructions cold peel?
From their web site for lights
Hot Peel - CMYK Lights Only
• Recommended Fabrics: 100% cotton & cotton/poly blends
Temperature Range:
390-400 degrees fahrenheit
Press Time:
10 seconds
Pressure:
40 psi or higher
Release Time:
peel immediately
Set heat transfer machine to 390-400 degrees fahrenheit.
Place garment on pad, smooth wrinkles and remove any lint or foreign material from the surface of the garment.
Position transfer in desired position with with transfer side against garment.
Close and lock iron for 10 seconds, making sure pressure setting is adequate for good adhesion to garment. (Not less than 40 psi).
Release heating head gently and immediately remove transfer paper. The garment does not have to be removed from the iron to remove the paper.
Garments should be laundered without bleaching agents, using a mild detergent and warm water.
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From their web site for light or darks:
Opaque Hot Peel - CMYK Lights & Darks, Puff, Crystalina
• Recommended Fabrics: 100% cotton & cotton/poly blends
Temperature Range:
390-400 degrees fahrenheit
Press Time:
8 seconds
Pressure:
Max psi
Release Time:
peel immediately
Set heating press to 390-400 deggrees.
Once heating press is hot, pre-heat your garment by pressing it for about one second.
Apply your transfer to your garment.
Press for 8 seconds at maximum pressure.
Peel transfer paper immediately. Do not wait for garment to get warm or cold.
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The only one I see with a 'release time' is for Foil.