Are you a business that screen prints or are you running screen printing business?
You took the plunge into this industry on a whim of hobby-searching, curiosity, craziness, and a little bit of creativity. Sounds familiar?
Can you remember purchasing your first single color press and figuring out how to coat a screen with a bucket of that colorful goop that was supposed to help create crystal clear designs?
Do you remember the struggle of learning what exposure time was?
What about the time your design wouldn’t wash out of a screen?
Can you think back to your first order you weltered through, learning the hard way what it meant to pull white ink through a screen on a dark garment?
What about the moment you realized you could make money decorating garments?
Lightbulb moment— “people will actually pay me money for this!”
Fast track a few months, even years, do you remember when you decided to make a career out of becoming a screen printer?
Do you remember when you left your full-time job to focus on your business?
Everyone has a different journey. You can go back in time like it was yesterday, reminiscing about the late night garage shop prints that you started out prying your way into this lucrative industry. Those are special— definitely.
But now you are an established screen printer, living the dream of being an entrepreneur, but your diploma probably does not read “Masters in Screen Printing Business Operations”
So we ask the question again— are you a business that just so happens to screen print, or are you a screen printing business? You see, these two things are completely different, and it is important that you understand the difference early on, as you establish yourself as an entrepreneur.
Read full article and learn how to apply brand awareness in your shop and make your business more remarkable to your customers:
https://www.printavo.com/blog/what-kind-of-business-do-you-run