Company representatives on public forums can be a bad thing for brands. They really need to take a step back before they hit the submit post button. Some of you guys may know them really well but most don't, and these kinds of exchanges can leave a bad taste in someones mouth on a brand that may not deserve it. Just sayin'
Very few posts can not stand a little extra time taken to scrutinize whether an emotional response may leave an unwanted lasting bad impression on more folks than the poster was even specifically addressing.
I cannot tell you how many times I have had to remind myself of this very rule, and how many times I have rethought the wisdom of clicking "post", and still, I'm sure have earned the title of"ass" to many.