In November, JP Hunt, vice president of sales and marketing, Inksoft, was a featured guest on the blogtalkradio.com program “Two Regular Guys Talking Decoration” hosted by industry veterans Terry Combs and Aaron Montgomery.
During the 31-minute podcast, Hunt discussed the importance for decorators to no longer rely strictly on traditional marketing methods, but to start adding Internet strategies such as pay per click.
Topics included how to get started in online marketing, resources to tap, and how to put together a strategy and a budget. Since all Internet marketing drives customers to a website, he elaborated on the need to have an updated website that reflects the company’s quality, services, and brand.
To listen to this podcast, go to:
http://www.blogtalkradio.com/2regularguys/2013/11/22/personalization-and-decoration-discussionInkSoft is a software company that offers a comprehensive business suite including an online designer, ecommerce platform, and other business tools. For more information, contact InkSoft at (800) 410-3048; email:
info@inksoft.com or visit the website at
www.inksoft.com.
