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General => Industry News/ Announcements/Press Releases/Product Promotion => Topic started by: Frog on August 18, 2020, 12:41:47 PM

Title: Under Armour - Cal Legal Battle Pretty Crazy
Post by: Frog on August 18, 2020, 12:41:47 PM

https://www.eastbaytimes.com/2020/08/18/details-emerge-in-under-armours-legal-dispute-with-cal-and-they-stretch-the-imagination/?campaign=ebtbreakingalert&utm_email=04D61532F4AFA4C7134983B448&g2i_eui=YFTxGaMM%2fqDEEhifQsf6Q6rqJZEYXHDg&g2i_source=newsletter&utm_source=listrak&utm_medium=email&utm_term=https%3a%2f%2fwww.eastbaytimes.com%2f2020%2f08%2f18%2fdetails-emerge-in-under-armours-legal-dispute-with-cal-and-they-stretch-the-imagination%2f&utm_campaign=bang-ebt-nl-breaking-news-alerts-nl&utm_content=alert (https://www.eastbaytimes.com/2020/08/18/details-emerge-in-under-armours-legal-dispute-with-cal-and-they-stretch-the-imagination/?campaign=ebtbreakingalert&utm_email=04D61532F4AFA4C7134983B448&g2i_eui=YFTxGaMM%2fqDEEhifQsf6Q6rqJZEYXHDg&g2i_source=newsletter&utm_source=listrak&utm_medium=email&utm_term=https%3a%2f%2fwww.eastbaytimes.com%2f2020%2f08%2f18%2fdetails-emerge-in-under-armours-legal-dispute-with-cal-and-they-stretch-the-imagination%2f&utm_campaign=bang-ebt-nl-breaking-news-alerts-nl&utm_content=alert)

Title: Re: Under Armour - Cal Legal Battle Pretty Crazy
Post by: Croft on August 18, 2020, 02:10:55 PM

Heard about this a while back, it was a foolish sponsorship based on low UA sales in California and an idea that this would give a big boost.