"He who marches out of step hears another drum." ~ Ken Kesey
I used the stuff monthly for a food service company...been using it for about 3 years. I make them buy the gallon of ink up front, so I don't worry about waste too much. It is extremely reflective. The most reflective I have seen.The image we run regularly is a 50lpi halftone image that fades to about 10%. It feels like you are working with waterbased..very soft. Bad thing is, it doesn't cover well, and loses some reflective properties if you underbase. The foodservice companyrecently was purchased by a competitior, so they won't be needing me anymore...and I've got a brand new gallon sitting on the shelf!