I was just going to mention it would be much more likely to go on copyright law than trademark law--your trademark is to keep other people from making marks similar to yours in the same trade--i.e. someone starts a gym and rips off their logo, that would be 'diluting' their mark. This is just out and out graphic theft...
Take it in a different medium and context it sounds even more ridiculous--
"I really liked your video game, so I started selling copies online--That's cool, right?"
"Hey, I like the songs you play, so I started selling CD's of them. Hope you don't mind."
Sounds to me like someone is not realizing the irony of their 'playing dumb'.