This is my first year with a retail store and I am in a historical down town area. I've always been a last minute shopper and its always those large mega stores open last.
I plan on staying open till 10 pm Christmas eve. If its been dead up to 9:00, I'm headed home. I think we will make a party of it. Last year, I went down town to shop on Christmas Eve around 6pm and only one shop was open. I spent 150.00 there. No choices.
Our down town area is funky all year round. The retail shut down at 4:00 and are closed all day on Monday. "Monday". Sat is till noon or 12:00 for them and closed Sunday and Monday.
I've been working all hours behind a open retail front window display and get people coming in at all hours up till 9:00 or so from strollers. I know people are out so I get a lot of visibility with the lights on.