Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas Edison
You guys should print up some trading cards for each one of them. On the back have stats on presses installed, quickest fixes, quickest response when your press stops working. You could really geek out over the techs then. At the trade shows they could host a tech trading card events. Have games using the trading cards, sell rare cards and even meet the techs themselves, well as long as they are not out fixing presses at the time. I kid, I kid....
