Great Garment Graphics now offers a great video on how to increase sales on its website at
www.greatgarmentgraphics.com. “Marketing Your Business in 2012,” presented by Colleen Young, print marketing manager, Stahls’ ID Direct, discusses a wide range of ideas with specifics on how to implement them.
The video starts off with the basics, which include deciding who you are and what message you want to communicate. Young offers a variety of suggestions on how to determine your point of difference between your company and competitors, which is crucial to developing a marketing message.
Next she offers tips on how to create your marketing message. She discusses the importance of keeping it concise, direct, and consistent. One interesting fact she mentions is that it takes between seven and 12 marketing touches to make an impression on a customer.
The webinar then goes on to discuss the various marketing vehicles to use in getting your message out. Young reviews print media including newspapers, magazines, local publications, direct mail, and a company newsletter. She also covers broadcast options such as radio, local television, and cable television.
The next group of marketing tools discussed is electronic outlets such as a company website, Facebook, YouTube, online forums and e-mail. Finally, she discusses less-traditional methods such as volunteering to speak, co-op advertising, and hosting an open house. Young also gives some great tips on how to encourage word of mouth and customer referrals.
To view this video, go to
http://www.greatgarmentgraphics.com/marketing-your-business-in-2012/. Great Garment Graphics is an organization devoted solely to the education of newcomers and established decorators on heat-applied graphics. It offers regularly scheduled free Webinars, as well as videos and a blog. The site also has a significant amount of educational information about the various types of heat-applied processes and materials. It’s a great starting point for anyone interested in doing heat-applied printing of any kind. Check it out at
www.greatgarmentgraphics.com.
