we are in a middle of setting up some pretty snazzy marketing and wanted to get a conversation going to see if we can share some practices and ideas.
We went with Zoho and are using it for email campaigns, metrics, CRM, web hosting, social media management and few more things. It is all integrated together and even tied in with the phone system. We reach out with an email directly and send the newsletter out. all the info on email deliver, who read what, what they clicked on, how long they spent reading the pages and the company information (from a paid data provider) is used to assign the score so we know who to contact first (this works well for B2B, for retail it would be set up differently). We are also using forms to have them order sample shirts, schedule phone calls (part of zoho calendar), and set up reminders to follow up. We are only few months into the setup, but results are pretty promising.
We spun up a new web site
www.promodecorators.com just to utilize all the marketing tools properly. Large part of Zoho customization is done, we are adding the fine details now and working out any kinks. The website is in the early stages of development, but a good chunk of Google seo optimization is set. Bing is next, then Facebook advertising. Almost all of the articles are done using ChatGPT so it moves relatively quickly and more importantly efficiently. ChatGPT has been programed to generate emails, landing pages, articles, videos and key seo data for each one of those. Content is typical AI stuff, but we needed to get something out to get started. It will get cleaned up soon. Some of the pictures are total garbage too! High on the priority list is taking the new pictures that will represent us better.
Can we talk about best practices and what to do here? I'd like to start a separate section for it if there is enough interest.
I'll also gladly share our configuration and what it takes to implement it.
thoughts?
pierre
