When targeting schools, one of the most effective contacts you can make is with one or more members of the parent-teacher organization (PTO). This is where paid employees and volunteer parents meet to make decisions about students’ activities for the year.
InkSoft has created an info-packed blog offering tips on how to pitch to this niche as well as a free marketing kit to increase your chances of success and the size of the sale. You’ll learn how to adapt to the current environment of social distancing and less personal contact by using online stores to take the labor out of the equation for already stressed PTO members and make it convenient and easy for them to do business with you.
You’ll learn how to assist schools with fundraising as well as the best marketing strategies to ensure you are reaching your key prospects.
The free toolkit includes e-mail templates for sending to your PTO contacts, social media posts to promote the opportunity and on-point messaging to use on the website.
You’ll also find templates to send to your customers to help them maximize exposure. This includes emails, social media and web store copy. Finally, there’s a targeted graphics library with vector apparel designs, clip art and an impressive array of fonts to make design creation fast and easy.
To read the blog and sign up to receive the free Parent Teacher Marketing kit, go to:
https://www.inksoft.com/selling-through-parent-teacher-organizations/ . You’ll receive notification of any updates and additions as well as alerts when other free kits are published.
