Customer service is a marketing opportunity. I sat down with my friend Steven Farag from Campus Ink to talk about how print shops have a huge opportunity. It's right in front of you:
how you serve your customers is how you market your business.You may not know exactly how much a bad review costs your shop. So think of it this way: how much time would you spend making a customer happy if you knew they wouldn't leave that bad review?
Here's what you need to know:
- Big businesses struggle to provide great customer service.
While there are companies like Amazon and Zappos that provide great customer service, they are the exception – not the rule. Great customer service does not easily scale and requires huge resources to maintain. - Small businesses have a competitive advantage when it comes to personal service.
There are very few areas where small businesses can truly compete with big businesses. They do not have the resources, capital, or staff to launch big new campaigns and products. But small businesses can invest their time and efforts into truly personal customer relationships in a way that big businesses cannot. - Print shops have more in common with barbers than they do with Amazon, Zappos, or even Custom Ink.
You provide a custom service with customer-specified details, and typically work closely with the customer to ensure that their event, brand, band, or business gets the most value out of the service you provide (and that it meets their standards).
Read the full article here:
https://www.printavo.com/blog/customer-service-is-a-marketing-opportunity
