It’s a popular thought: an online t-shirt design tool will make all of the difference for your print shop.
Just a few of the dozens of online t-shirt design tools available to consumers.
You think: I want to take my share of the business that Custom Ink, Spreadshirt, Zazzle, and dozens of other design tool-based brands do.
After all, they have sales in the hundreds of millions of dollars. They have international sales projects and huge customer service teams. They have advertising everywhere. It seems like those online design tools funnel screen printing and direct to garment jobs into their production facilities with ease.
From the perspective of a small-to-medium sized business (SMB), it looks like you can duplicate their model easily. Add a designer tool to your website and boom! Sales!
Customers simply go to your website, design their t-shirt, and hit submit! No more back and forth with approvals, quantity adjustments and last minute changes. You can just focus on fulfillment and let the money roll in!
Sounds easy, doesn’t it?
Unfortunately, that isn’t reality.If it was that easy, we’d all be screen printing millionaires eating caviar on our yachts at ISS Long Beach. Let’s dig in to the two big reasons that online t-shirt design tools actually hurt sales.
Read more:
https://www.printavo.com/blog/2-reasons-online-t-shirt-design-tools-actually-hurt-sales
