Subject lines make all of the difference.Indeed has moved to a pay-per-click (PPC) model that charges you for leads that they generate. What does that mean for employers?
You have to treat it just like a paid search campaign. It has to be designed for clickability and conversions. You have to go where your audience is and speak their language.
Mike Chong walks you through a lesson he learned while hiring a sales development representative. It's eye-opening info that will change how you approach writing your advertisements on Indeed.
Who do you want to hire?The person you're hiring starts out as a customer. What they're shopping for is a place to work. LinkedIn and Indeed know this.
If you use Indeed correctly, the cost can be extremely reasonable. But you have to create the right campaign – and each campaign will cost a different amount depending on how well-targeted your campaign is.
Mike's shop is near a college campus with lots of recent graduates: UC Berkeley, with 28,000 students.
Wages and competition for workers are high in Oakland. The labor market is tight, and working in a screen printing shop isn't appealing to everyone.
But Mike wanted to find a younger person to fill the sales development rep role. He started by offering higher-than-average wages ($20 an hour) and making sure the role was something that wouldn't bore or scare off recent college grads.
If you're looking for production staff, you might want to look for people that aren't on Indeed or LinkedIn. Mike talks about using demographics to target your hiring efforts – and looking for Spanish language workers.
Read all of Mike's tips for hiring for your screen printing shop:
https://www.printavo.com/blog/hiring-on-indeed-for-screen-printing-shops
