If you're still on the fence about how important positive online reviews are, consider how often we all encounter this situation. You’re headed out to dinner with friends or family when you suggest trying a new place but the group isn’t convinced. While everyone is talking amongst themselves, you whip out your phone to pull up their Yelp or Google reviews page. 4.6 stars with hundreds of reviews and comments.
In less time than it takes to tie your shoe you’ve got the social proof you need to make your decision. Those hundreds of reviews quickly turned into hundreds of dollars for that restaurant and they didn’t say a word to anyone in your group or spend a single dollar on advertising. If those reviews had been poor, you would have just as quickly made your decision to not eat there and that restaurant would have lost out on your business without knowing why.
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