We've made it to 2018. Every print shop at least has some social media presence these days. The website may be coming together, but the Facebook Page is up and you might have even discovered the beautiful world of Instagram.
Let's back up real quick. The long and short of it is Facebook owns Instagram. Instagram has more daily users than Twitter and has become the leader in photo sharing.
Okay, what's the difference? Facebook has videos and photo sharing, why in the world would I want to spend all this energy on Instagram?
It's simple.
Instagram takes photo sharing to a deeper and more personal level. More personal than Facebook? Yup, you heard it, more personal, more meaningful.
Instagram is finding more and more daily users because it has not been oversaturated with ads and still uses a "follower" model that allows users to "opt-in" to view your page's photos and videos. Most users have their own personal Instagram and are interacting with others similar to the follower model in Twitter.
Instagram also has the stories feature similar to that of Snapchat. The stories feature allows you to post expiring photos and videos. They're only on your stream for 24 hours. They can even be live. You can poll customers and post "insider" content. This creates avenues for your customers to check in with your business daily, interact, and ultimately engage with you.
We are in the BEST industry for a business to have an Instagram page. You're not an ad agency selling laundry detergent, you are producing art, and delivering it for your customers. Everyone needs something custom made, so your possibilities are endless. Your designs are creative, watching ink through screens is visually stimulating, and what you have is the ability to engage with current and future customers regularly.
Read the full article for few tips to take your Instagram to new levels:
https://www.printavo.com/blog/youve-been-using-instagram-all-wrong
