If you keep your ear to the ground in the world of social media, you might have seen that Mark Zuckerberg's initiatives for 2018 are a little different. Over the years, Facebook has evolved to be one of the most powerful advertising tools. What started as a social network used for peer to peer interactions and private social sharing, has now turned into a revenue-generating and marketing giant.
The founder of Facebook got a rather large reality check when he was criticized for allowing Facebook to over evolve allowing users to become victims of metadata and target marketing by companies. Zuckerberg has put several initiatives in to change this, and to bring back some of the intimate, organic, and natural peer to peer interactions, and to avoid allowing businesses to pour money into target marketing.
What does that mean to you and your Facebook Page for your business?
It means that aimlessly posting, or thinking that your marketing dollars are going to the right audience on Facebook could be wasteful, especially if you are not careful about what you are posting and how your audience is interacting with your page.
If you've noticed that the same five customers like all your posts, the rest of your audience is not prioritized and you are wasting your social media efforts. Those 2,000 other likes and followers are not seeing your content!
Read the full article:
https://www.printavo.com/blog/the-new-facebook-rules-how-to-successfully-run-your-business-facebook-page
