"He who marches out of step hears another drum." ~ Ken Kesey
If (you) didn't want to have a middle guy, you could purchase the license yourself and come up with designs yourself, get them approved and sell online to end users or sell to retailers wholesale.
You may want to check with Affinity Gateway to make sure they have the license. A lot of frat/sorority customers will claim to have a license when they do not.
They have to add you to their license with Affinity! Letter went out to ALL license holders about this. I hold a license and I got the letter.