How loyal are your customers?
Are they shoppers or are they returning customers? Do you worry that your customers will go elsewhere to find less expensive options?
In this day and age, you can always find cheaper. You can always bargain hunt. If you want to be the bargain printer, expect to print at extremely low margins. There is always someone out there that will beat you for a few pennies.
There are shops out there that will go as far to research all their competition, and publicize their prices just a few cents less to make sure they are advertising the best prices.
Does this help your business? Does it put you at a competitive advantage? Or does it show that you are the low-cost, cheap alternative? Is that what you want to portray?
Let's compare it to other industries as a consumer...
Do you always buy the cheapest produce at the grocery store? Do you shop through the catalogs and then decide where you will get your apples? Or, do you look to see what is the freshest and will give you the greatest value?
Or, do you have a favorite grocery store that you frequent? Do you care about convenience and use an app like Instacart or Amazon Fresh to get your groceries? Times are definitely changing... What factors go into picking that grocery store today vs five years ago? What about that $5.00 Starbucks brew vs the cup you could make for a few cents at home.
Consumer behavior is changing. Your business needs to adapt.
Let's relate this to our industry. What you learn as a consumer to our printing industry is that you get what you pay for. If you pay for the cheapest press, the screen tape that is on discount, and the emulsion that always has a clearance, it affects your business.
Should your business be the same way to your customers?
This could hurt your business in the long run if you try to over advertise pricing. It could lead to customers that buy your "what" instead of your "why".
On the flip side, having some visible pricing might be a good thing. Showing ballparks and figures is not a terrible practice. Though, that could be taken as a bait and switch if you advertise low and show customers a higher figure later on.
Read full article here:
https://www.printavo.com/blog/why-not-to-list-your-screen-printing-prices-publicly
