See here we go again comparing to custom ink? Everyone has there business plans and business practices. Custom inks formula obviously helps some and hurts others but they do combine everything being discussed her. on-line design and ordering, yes they answer the phone, I think most buyers like some kind of human contact at some point in the process and we all know with a strong on-line presence the conversion rate IS much higher with a human follow up. But that's not everyone's model. The bottom line is what custom ink is doing works and fills a market apparently none of us were able to fill. That's why its important to just be happy and focused in whatever lane your in as long as your making money. With 35 years in this business I am no expert and have been a failure more times than I would like to discuss but was a custom ink printer for 5 years and understand there model.