Q. What are the differences between brands of color laser toner printer paper, and how are they tied to prices?
A. Prices can range from 20 cents to $2.50 for an 8.5-by-11-inch sheet. The biggest differences are inimage quality, including blocking; durability; vibrancy; and the number of times the transfer can be washed before it starts fading or cracking.
You typically can see a difference in quality between a transfer produced with a more expensive and less expensive paper. It just depends on what your customer is looking for in terms of appearance and durability, and what he is willing to spend.
Jim Tenholder, dealer sales manager, Imaging Supplies Warehouse, Maryland Heights, Mo.
