Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas Edison
Again tho, there are TONS of people out there that have even been in business printing for years that have just never knew to adjust there film output, add in a curve in the rip process or something that hold them back from great printing and they just don't know whats needed to get there. Just like in separation, many just can't comprehend the higher end of it.
There's other industries that are still doing this... the local guy that prints on stainless steel control panels doesn't even own a computer... he charges his customers $300+ per screen... subs it out for around $150 or so... and then archives everything.The screen 'maker' does everything for the guy, he just sits back and prints them...