"He who marches out of step hears another drum." ~ Ken Kesey
...I am located in Augusta, the course is about 10 mins down the main road from here. Many homeowners here rent out their homes for the week, usually making enough to pay the house note for half the year, or more, and still pay for the weeks vacation too. I have considered it, but usually the shop here is balls-out busy by then, and I couldn't leave if I wanted to. Still, I stay outta that side of town at all costs for the week....back in the late 80's, one of the shops here went to court with the National, and the result was the course getting several copyrights that tee vendors could no longer take advantage of. At some point, the course tried to copyright "Augusta" but was shot down on that one. That shop was most recently less than a quarter-mile from here, and just shut down/retired less than a month ago. We have seen a noticeable uptick in business as a result....This winter, I ran a special, 10% off all F&B/hospitality orders for Masters Week gear...in addition to the discount, we house the goods here for free, and do not invoice until after the tournament. (this was an attempt to alleviate some of the last-minute rush orders we do the week before, as well as to fill some production time in the slow jan/feb months). Of course, NOT ONE business took advantage, even the ones we deal with every year... ...not sure where I was even going with this...I saw the subject matter and got all excited