Thanks Dan. One unique aspect to what we do is that Production, Accounting, and Sourcing are all involved with product development. This (usually) lends itself quite well to well thought out ideas. Its easy for Art to get all out batshit crazy with ideas however sometimes they don't always make good production sense and can be margin hogs. Namedrops for instance, are typically "dropped" above or below or around the design; allowing the printer to gang up orders and switch out the one screen. An alternate method is often a single color icon/ND left chest and full color back. Its fun/different to incorporate the ND within a graphic but it kills margin as the whole design has to be reset for each location. Solution? Limit the graphics to 3 colors full front/no back. Everyones happy. So we run with it and develop for all the different markets with this "story" within the line.