It can still drive down expected prices.
These folks probably charge an arm and a leg per piece, really. Lot of logistics involved with printing and shipping
individual garments to individual people, and on top of that, the movement or whatever has to have their cut.
What the customer is charged per piece doesn't matter because it's the individuals paying for it. Most people
will pay $15 for a special shirt, but would baulk at that when ordering hundreds. Basically retailing out wholesale printing.
It's a good idea that makes ordering easier for groups that can't get their chit together, and that's the majority of them.
Obviously it's working, but just like CustomInk bringing printing in house, we'll see how it goes.
I guess it makes sense to have all manufacturing in one place so the design is printed all at once and shipped out, but if
you are going that big I don't understand why you wouldn't open two or three locations to cover the country, and maybe
just a couple presses each to see how it goes.