Similar disclaimer here, in fact, haven't puffed in years!
But...
What mesh are you using?
Union, recommends from 33-76. Now, realizing that many of their specs and suggestions are pretty old school, let's assume that they are all at least relative to each other, and they recommend 86-230 on regular Cotton Whites.
So, big holes and a pretty fat EOM are your friends here.
As for rough, I don't know how rough is your rough, but when they puff, they definitely gain "texture"