"He who marches out of step hears another drum." ~ Ken Kesey
So far this week we've had 3 instances (not including this one), of clients just approving the mock up with out looking at it or reading it.Im not sure what else to do. maybe hold their hand a bit, and walk them through it even more and charge it as a premium service.
We had a customer refuse a job last week that we sent a proof to but apparently they didn't look at it. Simple white print on assorted colors and a certain text part of their logo was dropped recently and nobody told us so we sent them a proof of their logo that we've done for them several different times over the years and they approved it and said run it. Then when they came to pick up they said the text at the top of their logo wasn't supposed to be there. They asked that we eat the cost of the reprint entirely since they would like to keep using us for their screen printing. They spend less than $300 a year with us so we politely declined to reprint their job for free and offered to reprint at a discount and they could buy the misprints if they wanted at our cost. They didn't want to do that even though they didn't do their part of the process and there really isn't much else we could have done.
how come we all have a 6th sense, I have set jobs up ran a few and just stop to check or review even after a proof and have found mistakes, Its really a weird feeling when you sense something is wrong.Oh and my most embarrassing is "Cananada" day shirts that got to press , luckily printer only did a few before catching it . That one haunted me for years in the shop