For many decorated apparel shops, especially newcomers, figuring out how to get good artwork is one of the biggest challenges. In this 37-minute video, “Let Us Be Your Artist,” (
http://www.greatgarmentgraphics.com/let-us-be-your-artist/) presented by Andy Curtiss, trainer, Transfer Express, the viewer learns how best to handle two types of customers: The customer who brings in artwork and the customer who does not.
Curtiss notes that customers who bring in artwork often do so in numerous formats including a computer file, an existing T-shirt, a business card, and even a napkin. He then explains what options are available for an shop owner to turn the customer’s artwork into transfers.
Next, Curtiss reviews the options available for the customer who has nothing and needs artwork designed from scratch. In addition, he offers various tips and tricks on how to maximize sales using artwork.
One example is the need to offer a design that will stand out. Do not just put a team name and a bobcat underneath the name. Instead, create artwork that will impress customers and keep them coming back. He goes on to demonstrate how impactful designs can be created using the Transfer Express online designer.
The online designer, called Easy View, allows the user to see a graphic on the screen as it is being created. This is a great start-up video for anyone who is new to transfers and just learning about what kind of artwork is needed.
STAHLS’ Transfer Express is an innovative company that manufactures custom, heat-applied screen-printed and digital paper transfers, and now decorative adhesive products such as banners, wall graphics, bumper stickers, helmet decals, and more. As the largest manufacturer of custom transfers in the world, STAHLS’ Transfer Express provides a competitive edge to dealers of imprinted sportswear by producing imprinted graphics quickly and with great accuracy. For more information, contact STAHLS’ Transfer Express at (440) 918-1900; toll-free (800) 622-2280; email:
info@TransferExpress.com or visit the website at
www.TransferExpress.com.
